Psychology tips behind using Colors to Enhance Website Conversions

Studying the psychology of color plays a crucial role for maximizing your  website design. Using the right colors can help put your customers in the frame of mind that makes them to take action. Color has the power to get better conversions by grabbing customers’ attention and triggering the right emotions for sales. Our success depends upon how we use color.

Color is a tricky thing. You have to use it in the right way, at the right time, with the right audience, and for the right purpose.

1. Women don’t like gray, orange, and brown. Their Favorite Colors – Purple, Blue and Green

Around 33% of women dislike orange, while another 33% dislike brown and another 17% say they dislike gray. According to a survey on gender and color preferences, 35% of women loved blue, 23% of women revealed that Purple is their favorite color, and 14% loved green. On the other side, 33% of women addressed orange as their most hated color, 33% voted for brown and 17% for gray as their least favorite colors. You may visit any shopping site based on women’s apparels, you will find these color choices.

So when doing sites exclusively for women better to prefer Purple, Blue and Green colors.

2. Men’s don’t like orange, brown or purple. Their Favorite Colors are Green, Blue and Black

While designing a website for men, you should stay away from orange, brown or purple. They dislike these colors and you should go with blue, green and black which are traits common to men. It might be quite surprising if I say that even men don’t approve of the color brown.

3. Use Blue to Develop Trust

Blue is one of the most popular colors for a good reason. The psychology behind using blue color is that it helps to generate the user’s trust. Most of the people like blue though it might not be the favorite color for some. Blue is the color of peace, trust, loyalty and order. Blue develops the feeling of serenity and calmness.

When the designers use the color blue while building their websites, they are also building trust.

 4. When and where to use Yellow:

Yellow color we see in traffic signals, warning signs and to indicate wet floors. But yellow is also known to be the color of happiness, fun and friendship. Though Yellow is used by brands to show to the audience that they are friendly and fun-loving it seems yellow color happens to annoy babies and also it cultivates anger in people. Yellow is likely to suggest playfulness. Yellow is the color which promotes the excitement center of your brain.

Yellow bumps up the anxiety center of the brain which is not something that is welcome over websites. You may include little doses of yellow but not large ones when designing a website.

5. Let us discuss green color:

Green signifies nature, environment, and the color of outdoors. Moreover, green symbolizes the beauty and calmness of nature. It is perhaps the most intuitive color which represents that your business is eco-friendly and nature-loving. It is basically a chromatic sign of nature.